Your company offers a product, e.g., a customer card, tickets for events, or goods. These offers may include added value for customers: credit cards often include travel insurance, sporting events may include accident insurance, and car purchases may include tire protection. Something useful that makes your product even more attractive and gives you a competitive advantage.
We refer to this type of insurance as “integrated solutions” or “embedded insurance.” Incidentally, it is not only available for payment cards or admission tickets, but also for electrical appliances, large appliances, or vehicles.